AltaVista, expand network relationship

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AltaVista Co. will distribute technologies from main content areas of the AltaVista Network, making AltaVista the newest member of the Network. AltaVista will offer users interactive, collectible content--called "Things"--from sports, music and entertainment companies, enabling fans to easily collect and pass along Things to their friends for use on desktops, in e-mail, offline and on Web pages. All Things entice recipients to act, either by driving repeat traffic, creating awareness for an event or promotion, or driving a merchandise sale. Companies using Things include Comedy Central, Columbia TriStar Interactive, Henson Interactive and the World Wrestling Federation.

Copyright October 1999, Crain Communications Inc.

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