AltaVista Co. will distribute ThingWorld.com technologies from main content areas of the AltaVista Network, making AltaVista the newest member of the ThingWorld.com Network. AltaVista will offer users interactive, collectible content--called "Things"--from sports, music and entertainment companies, enabling fans to easily collect and pass along Things to their friends for use on desktops, in e-mail, offline and on Web pages. All Things entice recipients to act, either by driving repeat traffic, creating awareness for an event or promotion, or driving a merchandise sale. Companies using Things include Comedy Central, Columbia TriStar Interactive, Henson Interactive and the World Wrestling Federation.
Copyright October 1999, Crain Communications Inc.