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Altrec.com taps McCann for account

Published on .

Altrec.com, an outdoor and active travel lifestyle Web site, has selected McCann-Erickson Worldwide, Seattle, as its agency of record to launch a $5 million to $10 million nationwide, fourth-quarter advertising campaign. Hammerquist & Halverson, Seattle, previously handled local business and print advertising. A Microsoft Expedia spokeswoman confirmed the Altrec.com account wouldn't constitute a conflict; McCann is currently in a review for the Expedia business.

Copyright September 1999, Crain Communications Inc.

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