ALTUS TO BREAK ADS FOR NEW QUAKER HEART-HEALTHY FOODS

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(July 30, 2001) -- Altus Food Co., the venture of Quaker Oats Co. and Novartis Consumer Health, will this week launch TV ads for its Quaker Take Heart line of cholesterol-reducing cereals, snack bars and fruit juices. The ads, handled by Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, Chicago, break in upstate New York test markets.

Copyright July 2001, Crain Communications Inc.

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