Alza, McNeil debut ads for Concerta

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Co-marketers Alza Corp. and Johnson & Johnson's McNeil Consumer Healthcare this week launch an unbranded print campaign for Concerta, a new drug to treat attention deficit hyperactivity disorder. The print effort from Rubin Ehrenthal, New York, begins in Good Housekeeping and will also run in women's service and parenting titles. The drug was approved by the U.S. Food & Drug Administration earlier this month.

Copyright August 2000, Crain Communications Inc.

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