AMA LAUNCHES NEW PUSH AGAINST LIQUOR ADS

Medical Group Wants Networks to Stop Airing Spots in Prime Time

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NEW YORK (AdAge.com) -- The American Medical Association unveiled plans for a new campaign to pressure broadcast and cable TV to voluntarily halt TV advertising of all alcoholic beverages before 10 p.m.

No mascots, celebs in ads
The medical group also said the industry should bar from any daypart TV ads for alcoholic beverages featuring mascots, celebrities or sports figures.

The AMA, which claimed credit for persuading the NBC TV network last year to reverse plans to accept liquor commercials, released a compilation of alcohol research that highlighted negative affects of alcohol on the brains of underage drinkers.

At an AMA press conference, a Georgetown University researcher said the school's Center on Alcohol Marketing to Youth is asking the Federal Trade Commission to open a new investigation of alcoholic beverage advertising.

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