The group said it would not extend any product endorsements outside those it develops.
The policy was voted on by the House of Delegates at its winter meeting last week and was meant to smooth out a deal that had been widely attacked. Heavy publicity of disapproving members and the media swamped AMA after the Sunbeam partnership was announced in August.
CONCERN ABOUT REPUTATION
The House of Delegates reconcluded that the agreement would undermine its reputation.
Sunbeam filed a $20 million breach-of-contract suit in U.S. District Court in Chicago after the summer reversal. AMA maintains it reserved the right to revoke its approval of Sunbeam products.
The Sunbeam Health at Home line would have brought millions of dollars in royalties to the AMA in exchange for use of the group's seal on nine home healthcare devices such as thermometers and heating pads.
Former AMA chief lawyer Kirk Johnson, one of a number of AMA executives who have departed the association over the Sunbeam matter, reportedly led efforts for the organization to sell its name and serpent-and-staff logo to other corporations as well, including Procter & Gamble Co., Hoffman-La Roche, McDonald's Corp.,