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Amana moves $20 mil acc't to DDB Needham

Published on .

Home appliance marketer Amana Appliances has awarded its account to DDB Needham Worldwide, New York. An executive close to the marketer said the spending is expected to leap up to $20 million from its 1997 level of $2.9 million. The account has been relatively inactive since Amana parent Goodman Holding Co. bought the company from Raytheon Co. last year.

Copyright August 1998, Crain Communications Inc.

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