Amazon.com is acquiring Back to Basics Toys, a leading online and catalog retailer specializing in hard-to-find classic toys. A new Back to Basics store within a store opened today at amazon.com/toys. The acquisition adds classic, high-quality toys to the specialties already available at Amazon.com's Toys & Video Games Store. Back to Basics will continue to operate the company's catalog and work with toy manufacturers to create a distinctive product selection.
Copyright November 1999, Crain Communications Inc.