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Amazon.com adds Back to Basics Toys to its toy offerings

Published on .

Amazon.com is acquiring Back to Basics Toys, a leading online and catalog retailer specializing in hard-to-find classic toys. A new Back to Basics store within a store opened today at amazon.com/toys. The acquisition adds classic, high-quality toys to the specialties already available at Amazon.com's Toys & Video Games Store. Back to Basics will continue to operate the company's catalog and work with toy manufacturers to create a distinctive product selection.

Copyright November 1999, Crain Communications Inc.

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