Mr. Frazier succeeds Simon Murdoch, who left the company to start up his own venture, according to a company spokeswoman.
Mr. Frazier was formerly senior VP-corporate development for Payless Shoesource, a $2.6 billion footwear retailer based in Kansas.
He will report directly to Joseph P. Galli, president and chief operating officer of Amazon.com.
Mr. Frazier's previous experience includes McKinsey & Co., where he was senior engagement manager. He also did a stint as a foreign correspondent for The Wall Street Journal.
Amazon.co.uk offers more than 1.5 million books and CDs, and hosts online auctions.
Copyright January 2000, Crain Communications Inc.