Amazon.com, Seattle, expanded its offerings with a two-year partnership with online car-buying service Greenlight.com
, San Mateo, Calif. The two companies announced a co-branding partnership in which Greenlight is paying Amazon $15.25 million. Amazon already owns about 5% of the private Greenlight. Amazon CEO Jeff Bezos told Ad Age
his site will market the new car-buying service to its customers online, with no traditional advertising planned. Amazon.com has invested in several dot-coms, many of which are facing financial hurdles, including drugstore.com, Pets.com and HomeGrocer.com.
Copyright August 2000, Crain Communications Inc.