Parents' Choice Foundation, a pioneer in evaluating children's media, granted Amazon.com rights to use its Parents' Choice Award logo on children's products that have won the respected national recognition. Parents' Choice Award winners will be accompanied by a reviewers' summary of those qualities that won the toy, CD, video, book or game a best rating from Parents' Choice. In addition to the use of the Parents' Choice Award seal of excellence and the reasons for selection, Amazon.com each month will feature new Parents' Choice reviews by nationally known critics. Parents' Choice
later this month will launch its own Web site, to give consumers essays and reviews of children's media.