×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Amazon.com installs recommendation engine

Published on .

Online book seller giant Amazon.com added new features to enhance commerce on its site, including a recommendation engine, subject-browsing areas and an easier ordering system.

The recommendation engine uses technology developed by Amazon.com using NetPerceptions GroupLens collaborative filtering technology.

In related news, Keystone Financial Web tapped PersonaLogic's decision guide software to drive automotive financing through the site with a tool that helps consumers select new cars.

Copyright September 1997, Crain Communications Inc.

In this article:
Most Popular