After critical press for posting unidentified, paid book endorsements in its book recommendations area, Amazon.com said beginning March 1 it begin marking which endorsements are paid and which are not. In a release it stated: its recommendations ``are not and have never been for sale to anyone. Only books selected by Amazon.com editors qualify for publisher-supported placement.''Amazon.com also beefed up its return policy. Effective immediately, Amazon.com is rolling out a new book-return policy in which consumers can return any book it has recommended, no matter how beat up it is. ``It doesn't matter how dog-eared or worn it is,'' said Jeff Bezos, Amazon.com founder and CEO.``Even if you ripped out the pages because you thought the book wasso bad, you can still return the pieces to us for a full refund.''
Copyright February 1999, Crain Communications Inc.