Zenith already offers 10 clients a full new-media planning and buying service, but the new unit will offer a wide range of new interactive marketing services.
Chris Ketley, until several months ago the marketing director of Amazon.co.uk., becomes managing director of Zenith Interactive Solutions. Mr. Ketley has 19 years of marketing and general business management experience with companies including the Automobile Association, Grand Metropolitan Brewing and Spillers Foods.
Damian Blackden, who has been overseeing the new-media planning and buying function, will be managing partner. Initially, there will be four other staff members.
Copyright November 1999, Crain Communications Inc.