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Amazon narrows review for $50 mil acc’t

Published on .

Amazon.com has narrowed the review for its $50 million global account to five shops, said Alan Brown, chief marketing officer. Although he didn't identify participating shops, they are believed to include Leagas Delaney, London and San Francisco; TBWA/Chiat/Day, San Francisco; Wieden & Kennedy, Portland; DDB Worldwide, and Leo Burnett, Chicago. Incumbent FCB Worldwide, San Francisco, is not participating.

Copyright January 2001, Crain Communications Inc.

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