Amazon.com shorts three shops for French launch

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PARIS--Online retail giant Amazon.com has formed a short-list of three agencies to handle its imminent launch in France.

Included in the competition are the Paris shops of Ogilvy & Mather Worldwide, Young & Rubicam and Havas Advertising-controlled Ailleurs Exactement.

Amazon.fr is expected to make its final pick in early May, with an eye on launching French-language operations by September.

The French launch will be the third European site for Amazon.com, which has already launched successful parallel sites in the U.K. and Germany.

Copyright April 2000, Crain Communications Inc.

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