Amazon.com and Toys 'R' Us topped the Nielsen/NetRatings listing of top e-tailers of the 2000 holiday shopping season. The two sites led all e-tailers with a record-breaking 123 million shopping visits since the start of the holiday season. At its peak, the Nielsen/NetRatings Holiday E-Commerce Index, which measures home and work shopping trips to representative e-commerce sites in eight product categories, grew 78 percent during the season. In the week ending Dec. 24, the index declined 31 percent as shoppers moved their purchases offline. Amazon.com and Toys 'R' Us, together through their alliance, dominated Nielsen/NetRatings' Top 15 Holiday Season E-tailers, with more than five times as many shopping trips as their next closest competitor. The largest brick-and-mortar retailer was Dell Computer, followed very closely by Barnes & Noble at No. 4. Recovering from a slow start after the launch of its revamped Web site, Walmart.com secured the No. 6 spot with 18 million shopping trips.
Copyright January 2001, Crain Communications Inc.