Amazon.com unveils new look

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Visitors to Amazon.com are now being greeted with a smile, a new logo that replaces a design that featured a downward curve underlining the Amazon.com name. The new Amazon smile, the company said, signifies customer satisfaction. It begins under the A and ends under the Z, emphasizing that the e-tailer now offers products from A to Z.

Copyright January 2000, Crain Communications Inc.

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