Amazon, VarsityBooks rumored to be talking

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Rumors circulated that Amazon.com is in talks to acquire VarsityBooks.com, a leader in online college textbook sales. VarsityBooks declined comment; Amazon.com was unavailable for comment. Separately, eCampus.com, Lexington, Ky., joined the crowded field of textbook sites July 2, with Wendy's International founder Dave Thomas investing $5 million in the $50 million venture. DeVito/Verdi, New York, will handle eCampus.

Copyright July 1999, Crain Communications Inc.

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