NEW YORK (AdAge.com) -- "Zappos and Amazon sitting in a tree ... " That's the headline Zappos CEO Tony Hsieh told employees he'd like to see on articles discussing the acquisition. Headlines like "Amazon acquires Zappos" wouldn't properly convey the spirit of the transaction, he said, which indicates Mr. Hsieh views the deal as a marriage of two like-minded companies.
|TALE OF THE TAPE: Zappos vs. Amazon|
But there are distinct differences too, when it comes to the best way to interact with customers and social media. There are disparities about the importance of promotional pricing and seeing an immediate, tangible return on investment. And, of course, the smaller, private company has none of the inhibitions of the multibillion-dollar public company.