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Let the ambushes begin

Published on .

Adolph Coors Co., a rival of Olympic sponsor Anheuser-Busch, will sponsor a 17-day "Coors Historic Roswell Festival" organized by the city of Roswell, an Atlanta suburb, concurrent with the 1996 Summer Olympics in Atlanta. Coors' sponsorship is an extension of its Roswell Mill concert series that has taken place over several years. Olympic events will be viewed on giant TV screens and about 200 food and merchandise vendors are expected to participate.

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