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AMC ends plans for ads before films

Published on .

American Movie Classics has backed away from airing 30-second commercials before some of its films. About eight marketers were set as sponsors in the fourth quarter; those deals were canceled by AMC. A number of buyers said they were told last week that Tele-Communications Inc. and Universal Studios objected to the commercials.

Copyright October 1997, Crain Communications Inc.

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