Rainbow HoldingsInc. picked Margeotes/Fertitta & Partners New Yorkas agency for its estimated $8 million to $10 million American Movie Classics and Romance Classics cable TV channels account following a review. The campaign budgeted will include network and cable TV, trade and consumer print. Finalists included Jerry & Ketchum, New York, and Goldberg Moser O'Neill, San Francisco. Achenbaum, Bogda Associates, New York, managed the review.Waring & LaRosa had handled the account. but had to resigned after being acquired by Young & Rubicam, which handles Showtime Networks.
Copyright May 1997, Crain Communications Inc.