Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

AMC, Romance Classics to Margeotes/Fertitta

Published on .

Rainbow HoldingsInc. picked Margeotes/Fertitta & Partners New Yorkas agency for its estimated $8 million to $10 million American Movie Classics and Romance Classics cable TV channels account following a review. The campaign budgeted will include network and cable TV, trade and consumer print. Finalists included Jerry & Ketchum, New York, and Goldberg Moser O'Neill, San Francisco. Achenbaum, Bogda Associates, New York, managed the review.Waring & LaRosa had handled the account. but had to resigned after being acquired by Young & Rubicam, which handles Showtime Networks.

Copyright May 1997, Crain Communications Inc.

Most Popular
In this article: