America Online, GoTo announce strategic alliance

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America Online and GoTo.com, a search, comparison shopping and auction search services provider, agreed to a multiyear, $50 million agreement under which AOL will distribute GoTo's pay-for-performance listings on the search results pages of AOL, AOL.com and Netscape Netcenter. The agreement significantly expands separate agreements between GoTo and two other AOL brands, Netscape and CompuServe. Separately, GoTo's complete search solution, GoTo Search, will continue its rotation on Netscape's NetSearch page.

Copyright September 2000, Crain Communications Inc.

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