Rodale Press will reintroduce Fitness Swimmer as a quarterly that hits newsstands on June 14. Two more issues are planned for this year, in September and December. The press run will be 100,000 copies distributed primarily on newsstands. The magazine was published under a previous owner from March 1992, but suspended publication at the end of '93. Plans call for the magazine to go to six-times-a-year frequency in 1996. A color page costs $2,750.
The Ladies Professional Golf Association officially named Jim Ritts to replace Charles Mechem Jr. as LPGA commissioner at the end of the year. Mr. Ritts, a 23-year veteran in communications and marketing, was most recently president-network affairs for Channel One Communications, a subsidiary of K-III Communications. Mr. Mechem is retiring, fulfilling his promise to serve only five years as commissioner.
Foote, Cone & Belding, Chicago, bought an additional 40% of Pragma/FCB Publicidad, Buenos Aires, bringing its ownership of the shop to 60%, and also acquired majority ownership of Mayo Publicidad, Lima, now renamed Mayo/FCB. Pragma has $90 million in billings and handles B.A.T, L'Oreal, MasterCard, Nabisco and other clients for Argentina. Mayo's $8 million in billings include accounts for Colgate-Palmolive Co., Nabisco, Kimberly-Clark and AT&T.