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Published on .

CNBC this week breaks a multimedia campaign for its new America's Talking cable channel, which makes its debut July 4. The $3 million-plus campaign includes TV, radio, print and outdoor ads from Kirshenbaum & Bond, New York. The TV spot urges viewers to call in on a toll-free number, with the announcer saying, "Hear your own voice on TV instead of mine." The campaign positions the new channel as the first TV outlet with 14 hours of live, interactive programming.
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