Ms. Hawn was in Peru in mid-July as part of Listen, a worldwide multimedia initiative organized by U.K.-based production company Tribute. The campaign will bring together 99 artists with the hope of raising $99 million for children. The profits from the campaign will benefit charities working with children.
Listen will include two hourlong TV specials, two albums and a three-hour TV special that will be broadcast worldwide on Nov. 20. The entire project will cost $40 million. The major international sponsor is General Motors Corp.
Directed by Robert Leacock, the TV spot filmed in Peru shows Ms. Hawn at a local hospital in Lima listening to a young boy about to undergo surgeryto correct a cleft lip. Ms. Hawn's public service announcement, similar to those filmed with Jessica Lange in India and Brooke Shields in Egypt, will be used to promote Listen.
The project is the creation of Tony Hollingsworth, chairman of Tribute. "We know about the problems facing the world's children, but we don't listen," he said. Our goal is to make a difference in terms of attitude, letting me realize that it is possible to listen to children."
Copyright August 1999, Crain Communications Inc.