×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

American Airlines flies with Excite

Published on .

American Airlines picked Excite for a promotion that revolves around Excite's use of personalization software. Users can personalize Excite from its front page, selecting stock quotes, local weather and news that appears every time the user returns. This sponsorship takes place in the business areas of the Excite Travel Channel and gives Excite users access to American Airlines flight and frequent flier AAdvantage member information.

Copyright October 1998, Crain Communications Inc.

In this article:
Most Popular