American Airlines picked Excite
for a promotion that revolves around Excite's use of personalization software. Users can personalize Excite from its front page, selecting stock quotes, local weather and news that appears every time the user returns. This sponsorship takes place in the business areas of the Excite Travel Channel and gives Excite users access to American Airlines flight and frequent flier AAdvantage member information.
Copyright October 1998, Crain Communications Inc.