American Airlines seeks black agency

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American Airlines, Fort Worth, Texas, said it plans to hire by next February an African-American owned agency as its national agency of record for that segment of the population. American said it has assembled a team of African-American owned companies to assist in the selection process. The team will be led by Advantage Marketing Group, Irving, Texas. Also included in the team will be ReeseRoss, a marketing and communications company, and Larry Powell & Associates, an advertising and marketing communications company.

Copyright October 1999, Crain Communications Inc.

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