American Century, a mutual fund company, expanded its strategic partnership with Digitas
, Boston, to include interactive marketing. Digitas will work with American Century to develop and implement an online acquisition gateway for American Century Investments and a Web campaign to support customer retention. Digitas also will assist in the development of a Web site for J.P. Morgan/American Century Retirement Plan Services. No financial details were released.
Copyright August 2000, Crain Communications Inc.