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American Century to expand Web offerings with Digitas' help

Published on .

American Century, a mutual fund company, expanded its strategic partnership with Digitas, Boston, to include interactive marketing. Digitas will work with American Century to develop and implement an online acquisition gateway for American Century Investments and a Web campaign to support customer retention. Digitas also will assist in the development of a Web site for J.P. Morgan/American Century Retirement Plan Services. No financial details were released.

Copyright August 2000, Crain Communications Inc.

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