American Greetings is teaming with new-media developer Enteraktion to create interactive books and other products based on American Greetings characters. The books and videogames will be distributed to retail and specialty stores via LIVE Entertainment. Among the characters American Greetings will develop properties for are "Strawberry Shortcake," "The Popples," "The Holly Hobbie Blue Girl" and "The Birthday Bear." The greeting card company hopes to tap into the small but growing market for interactive entertainment aimed at girls.
Copyright August 1996 Crain Communications Inc.