×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

American Greetings to create interactive games, books

Published on .

American Greetings is teaming with new-media developer Enteraktion to create interactive books and other products based on American Greetings characters. The books and videogames will be distributed to retail and specialty stores via LIVE Entertainment. Among the characters American Greetings will develop properties for are "Strawberry Shortcake," "The Popples," "The Holly Hobbie Blue Girl" and "The Birthday Bear." The greeting card company hopes to tap into the small but growing market for interactive entertainment aimed at girls.

Copyright August 1996 Crain Communications Inc.

In this article:
Most Popular