Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

American Eagle Outfitters selects McElroy:FCB

Published on .

American Eagle Outfitters, Warrendale, Pa., selected McElroy:FCB, Newport Beach, Calif., to handle a back-to-school TV campaign breaking this summer. Spending is thought to be in the $10 million to $15 million range. Last year, American Eagle spent $2.9 million on advertising, according to Competitive Media Reporting. The retail chain, selling apparel for men and women 16-34, has 470 stores in 45 states with plans to open 80 more by the end of the year. Competitor Abercrombie & Fitch last year launched its first TV campaign, via Shahid & Co., New York. Each chain also uses a direct mail magalog as its primary marketing vehicle.

Copyright April 2000, Crain Communications Inc.

Most Popular
In this article: