American Express launches its first international sites

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American Express Co. has launched its first overseas Web sites, in Japan, Australia and the U.K., created by T3 Media, New York. T3 Media is also developing a site for Germany to launch soon. Each of the foreign sites was created in the countries' native language and is included in a new International branding bar that will eventually appear on every international AmEx site.

Copyright August 1998, Crain Communications Inc.

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