×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

AMERICAN EXPRESS LAUNCHES SMALL-BUSINESS CAMPAIGN

Ads From Ogilvy Kick Off Saturday

By Published on .

NEW YORK (AdAge.com) -- American Express Co. will break a campaign Jan. 19 to launch OPEN: The Small Business Network, a service for small-business card customers.

OPEN, a service package including financial and management services, replaces American Express Small Business Services.

The campaign, from WPP Group's Ogilvy & Mather, New York, will include TV, print, outdoor and online ads, as well as direct mail and special events.

TV spots break Jan. 19th on NCAA basketball and NFL playoff broadcasts.

In this article:
Most Popular