American Honda delays media evaluation

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Ad chief Eric Conn said American Honda Motor Co. will decide by fall whether to make changes in media buying on the $100 million Acura and $250 million Honda division accounts. As expected, American Honda Jan. 1 officially moved Acura media on an interim basis from Fathom, Los Angeles, to Western International Media Corp., Los Angeles, the main media buyer for new Acura shop Suissa Miller, Los Angeles. While Suissa gets up to speed, American Honda is pushing back a permanent decision on how to buy media for Acura and the Honda division.

Copyright January 1997, Crain Communications Inc.

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