Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

'American Idol': A Marketing Mammoth Expands Further

Audio Report: FremantleMedia's Rock 'n' Roll Money Machine

Published on .

NEW YORK (AdAge.com) -- In its six years as one the smash TV entertainment hits of all time, "American Idol" has also become "the biggest integrated advertising platform on the planet," according to Ad Age media reporter Claire Atkinson. In this interview Ms. Atkinson provides insights and an overview of the business side of the incredible "Idol" franchise, including the new AmericanIdol.com website, which has replaced the old Fox version. The new website, operated by FremantleMedia rather than Fox, is the latest stage in an aggresive expansion of "American Idol" into a year-round franchise that, among other things, offers a parallel online streaming channel for all the show's video programming.

Advertising Age Embedded Player
Most Popular
In this article: