'American Idol': A Marketing Mammoth Expands Further

Audio Report: FremantleMedia's Rock 'n' Roll Money Machine

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NEW YORK (AdAge.com) -- In its six years as one the smash TV entertainment hits of all time, "American Idol" has also become "the biggest integrated advertising platform on the planet," according to Ad Age media reporter Claire Atkinson. In this interview Ms. Atkinson provides insights and an overview of the business side of the incredible "Idol" franchise, including the new AmericanIdol.com website, which has replaced the old Fox version. The new website, operated by FremantleMedia rather than Fox, is the latest stage in an aggresive expansion of "American Idol" into a year-round franchise that, among other things, offers a parallel online streaming channel for all the show's video programming.

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