American Greetings launches Mother's Day promo

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SmarTalk TeleServices, Los Angeles, and American Greetings Corp. are collaborating in a pre-Mother's Day co-promotion online that runs from April 22 through May 11. SmarTalk will send PIN codes for free 10-minute increments of phone time to those who purchase American Greetings' Mother's Day cards, Gorant Chocolates or other American Greetings gifts. American Greetings, in return, will link Web shoppers to the SmarTalk site where they can buy or extend the time on their phone codes to call Mom. Mother's Day is May 14.

Copyright April 1997, Crain Communications Inc.

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