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American Media set to make agency choice

Published on .

American Media (National Enquirer and Star) is expected to make a decision this week about its ad campaign plans. Currently five agencies are competing for the $50 million account: Arnell Group, Mad Dogs & Englishmen, Della Femina/Jeary & Partners, Mezzina/Brown & Partners, and Spier, all New York. The assignment could be split in two, with a different agency for each publication, said a spokesman. Or "we would buy work from people and take the account in-house," he said.

Copyright June 1999, Crain Communications Inc.

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