American Media's account will be split between Arnell Group and Della Femina/Jeary, both New York, according to executives close to the situation. Della Femina/Jeary will handle the National Enquirer
, while Arnell will develop a campaign for the Star
. American Media has said it will spend $50 million on advertising the brands over the next three years. There was no previous agency.
Copyright June 1999, Crain Communications Inc.