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American Media will split acc't between Arnell, Della Femina

Published on .

American Media's account will be split between Arnell Group and Della Femina/Jeary, both New York, according to executives close to the situation. Della Femina/Jeary will handle the National Enquirer, while Arnell will develop a campaign for the Star. American Media has said it will spend $50 million on advertising the brands over the next three years. There was no previous agency.

Copyright June 1999, Crain Communications Inc.

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