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American Stores starts review

Published on .

American Stores Co., Salt Lake City, is reviewing its Lucky and Sav-on food and drug store account for California, Nevada and New Mexico, as well as its Sav-on and Osco drugstore operations in 19 states excluding the Chicago market. Spending was not disclosed. Lois/EJL, Chicago, will continue to handle Jewel Food Stores and Osco drug stores in metro Chicago, and Reimel Carter, Philadelphia, remains creative agency for Acme Markets, Malvern, Pa. Lois/EJL and Lucky Stores' agency Grey Advertising, Los Angeles, are among 15 agencies on the West Coast contacted for the review. A decision is expected in October.

Copyright July 1998, Crain Communications Inc.

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