AmericanGreetings.com named Beyond Interactive
, Ann Arbor, Mich., a partner company of Grey Global Group, New York, as its interactive advertising agency of record. Under the agreement, terms of which were not disclosed, the agency will manage online media, creative, permission marketing and customer loyalty programs for AmericanGreetings.com
. The main charge will be to generate repeat usage and build brand loyalty among visitors to AmericanGreetings.com directly or through key portal partners America Online, Yahoo! and Lycos.
Copyright June 2000, Crain Communications Inc.