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Ameritech starts search for new media agency

Published on .

Ameritech Corp., scrambling after Leo Burnett USA abruptly dropped the telco's $100 million media account on Oct. 17, has hired consultant Morgan Anderson & Co., New York, to find another media shop. A final decision is expected next week. Ameritech's primary creative shop, Ammirati Puris Lintas, New York, may hook up with Media Inc., New York, for the pitch, said one executive familiar with the review. Cliff Freeman & Partners, New York, another Ameritech creative shop, also is said to be looking for a media partner for the pitch. BBDO Worldwide, New York, is also in the review.

Copyright October 1997, Crain Communications Inc.

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