×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ameritrade ads break this weekend

Published on .

Ameritrade Holding Corp., Omaha, this weekend launches a $200 million blitz for its discount online brokerage. The campaign from OgilvyOne, Chicago, is tagged "Believe in yourself.'' Advertising is aimed at new investors who want to take control of their money, said J. Peter Ricketts, senior VP-marketing and sales. TV spots break Saturday on football games and will air on network and cable channels; print will appear in newspapers and magazines. Ameritrade's ad budget for fiscal 2000, starting Oct. 1, will mark a big increase from the $50 million to $60 million spent in '99.

Copyright September 1999, Crain Communications Inc.

In this article:
Most Popular