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Ameritrade debuts ads

Published on .

Ameritrade Holding Corp., Omaha, this week kicks off a new campaign from OgilvyOne, Chicago. Executives close to the campaign said it will be a multimedia effort for Ameritrade's discount brokerage services, including print, TV and online advertising. Ameritrade this fall breaks a separate effort backing the launch of OnMoney, a financial planning Internet portal; DDB Worldwide handles that $50 million campaign.

Copyright September 1999, Crain Communications Inc.

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