Ameritrade Holding Corp., Omaha, this week kicks off a new campaign from OgilvyOne
, Chicago. Executives close to the campaign said it will be a multimedia effort for Ameritrade's discount brokerage services, including print, TV and online advertising. Ameritrade this fall breaks a separate effort backing the launch of OnMoney, a financial planning Internet portal; DDB
Worldwide handles that $50 million campaign.
Copyright September 1999, Crain Communications Inc.