Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

AmEx bags Tiger

Published on .

American Express Co. signed Tiger Woods to a five-year sponsorship deal worth an estimated $13 million. Ads, expected to start in the third quarter, will support the American Express Financial Advisors financial planning unit. As part of the deal, American Express donated $1 million to the Tiger Woods Foundation. Mr. Woods said he also had discussed deals with MasterCard International before signing with AmEx.

Copyright May 1997, Crain Communications Inc.

In this article:
Most Popular