American Express Co. signed Tiger Woods to a five-year sponsorship deal worth an estimated $13 million. Ads, expected to start in the third quarter, will support the American Express Financial Advisors financial planning unit. As part of the deal, American Express donated $1 million to the Tiger Woods Foundation. Mr. Woods said he also had discussed deals with MasterCard International before signing with AmEx.
Copyright May 1997, Crain Communications Inc.