Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

AmEx bags Tiger

Published on .

American Express Co. signed Tiger Woods to a five-year sponsorship deal worth an estimated $13 million. Ads, expected to start in the third quarter, will support the American Express Financial Advisors financial planning unit. As part of the deal, American Express donated $1 million to the Tiger Woods Foundation. Mr. Woods said he also had discussed deals with MasterCard International before signing with AmEx.

Copyright May 1997, Crain Communications Inc.

Most Popular
In this article: