Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

AmEx, Buick reup with WNBA

Published on .

Women's National Basketball Association, New York, renewed its marketing sponsorships with American Express Co. and General Motors Corp.'s Buick division through the league's 2002 season. The marketers have been WNBA sponsors since 1997. AmEx and GM have rights to use the WNBA's league and team logos, footage, and photos in advertising and promotional efforts. The companies also agreed to buy significant airtime in WNBA programming on the league's national networks--NBC, ESPN and Lifetime.

Copyright April 2000, Crain Communications Inc.

Most Popular
In this article: