Women's National Basketball Association, New York, renewed its marketing sponsorships with American Express Co. and General Motors Corp.'s Buick division through the league's 2002 season. The marketers have been WNBA sponsors since 1997. AmEx and GM have rights to use the WNBA's league and team logos, footage, and photos in advertising and promotional efforts. The companies also agreed to buy significant airtime in WNBA programming on the league's national networks--NBC, ESPN and Lifetime.
Copyright April 2000, Crain Communications Inc.