O&M remains AmEx's general-ad agency. O&M Direct is definitely on the hot seat, however; its direct marketing billings have shriveled in the past year.
The evaluation was initiated by John D. Hayes, exec VP-global advertising, who refused to call it a formal review.
THREE SHOPS UNDER SCRUTINY
Also under scrutiny along with O&M Direct is Bronner Slosberg Humphrey, Boston, and Wunderman, each of which handles a portion of AmEx's gigantic worldwide direct marketing efforts, encompassing mailings, direct response TV and point of purchase.
Bronner, which also handles the AT&T Universal credit card, will likely have to face conflict issues again, though AmEx previously said it doesn't necessarily consider the situation a conflict.
Laura Loro contributed to this story.