AmEx into investments

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American Express Co. today announced a new do-it-yourself investment service called American Express Financial Direct, allowing customers to invest in no-load mutual funds, money market accounts and discount stock brokerage through a toll-free telephone number. A print campaign created by Young & Rubicam, New York, and its direct marketing subsidiary Wunderman Cato Johnson, breaks on Thursday, themed: "You know where you want to go. We give you more than one way to get there."

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