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AMEX LAUNCHES AFFINITY CARDS IN NEW ZEALAND

Published on .

AUCKLAND -- American Express Co.'s New Zealand operation is to launch a new range of co-branded credit cards with the World Wide Fund for Nature (WWF) and Save The Children New Zealand. The cards will generate an unspecified return for the charities, said Amex New Zealand. The affinity strategy forms a key part of Amex's aggressive growth drive in New Zealand, which has seen the development of a number of new partnerships and products including the Blue Credit Card and the NZSki.com card.

Copyright March 2001, Crain Communications Inc.

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