Amex reassigns direct marketing

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American Express tapped Bronner Slosberg Humphrey, Boston, and Draft Direct Worldwide, New York, as its new direct marketing agencies. Bronner will handle direct marketing to U.S. consumers while DraftDirect takes on the business-to-business segment. The work was originally performed by Young & Rubicam Worldwide unit Wunderman Cato Johnson. American Express reassigned the business after Y&R took on Citicorp as a client.

Copyright September 1997, Crain Communications Inc.

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